April | 2016 | Federated Media Blog

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Monthly Archives:

April 2016

By Corissa Craddick, Jonathan Spindel and Matthew Wilson

Are You Giving Up Valuable Organic Traffic?

Anyone who does business online..

The sheer scale of SXSW promises that it’s impossible to hit every event and party at the mega conference, no matter how much you pack int..

As pop-up stores shutter their doors and sponsor tents collapse for the year, a tidal wave of think pieces from SXSW is flooding the inter..

As live events crackle with energy, any second could lead to a jaw-dropping moment. But these days, you’re more likely to drop your phone ..

What’s next? For years, the conversation around social media has revolved around spotting buzzy trends or emerging platforms. Social Media..

By Ryan Nathanson

New research findings question the validity of Media Rating Council’s (MRC) definition of ad viewability as the best ..

Just in time for the Super Bowl, Federated Media’s amazing community of content creators teamed up with Cholula Hot Sauce and Daisy Sour C..

By Caitlin Nelson

In recent news via Adexchanger, ad networks and programmatic companies such as Collective, Turn, and Pubmatic have an..

By Marika Gonzalez-Whitehurst

How do you educate clients about conflicting KPIs without causing more confusion? Marika Gonzalez Whitehu..

By Nerissa Brooke

The sheer definition of change – a transformation, modification, or alteration – requires digital media teams, techno..