By Ryan Nathanson

New research findings question the validity of Media Rating Council’s (MRC) definition of ad viewability as the best ..

By Caitlin Nelson

In recent news via Adexchanger, ad networks and programmatic companies such as Collective, Turn, and Pubmatic have an..

By Marika Gonzalez-Whitehurst

How do you educate clients about conflicting KPIs without causing more confusion? Marika Gonzalez Whitehu..

By Nerissa Brooke

The sheer definition of change – a transformation, modification, or alteration – requires digital media teams, techno..